1- Impact of the Restaurant Atmosphere on Consumer Decision: Evidence from a Case Study of Algerian Consumers

Redouan AINOUS*1,Abderrezzak BENHABIB2 ,Samir Baha-Eddine MALIKI3 and Saleh AYAD4

International Journal of Scientific Management and Development, May 2016, Vol. 4, No. 5, pp: 159-166

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Abstract:

The aim of this article reinforce the theoretical and empirical presentation to the restaurant atmosphere influence to consumer behavior. As that of the objectives of this study is to contribute to a better understanding of the impact of the restaurant atmosphere of the on consumer behavior variables. We look into the literature review on this topic. We indicate the restaurant atmosphere variables and present a conceptual model that can help to analyses this impact between restaurant atmosphere, emotional reaction, and consumer behavior. It’s a part of the scientific method based fundamentally on the facts reinforced and previous studies. We finished our article by an empirical study to test our model and confirm the hypothesis; we perform the exploratory method to study by a questionnaire, divided in nine scales. It was distribute to the sample composed of 30 persons in same-restaurant of Tlemcen city. We used the structural equation model “SEM” in Analyze data with SmartPLS v 3.0. The validity and the reliability of the questionnaire is confirm. The scales analysis is assure with Cronbach's alpha. The coefficient of music scale 0.841, the coefficient of design scale 0.840, the coefficient of the crowd scale 0.841, coefficient of PAD scale 0.839, the coefficient of implication scale 0.842 and coefficient of consumer behavior scales 0.815, all coefficient are significant. According the result, the restaurant atmosphere has not the direct impact on consumer behavior, its mean we have a significant relationship with a mediation variable mean the emotional state ”PAD” and this last have a significant relationship with consumer behavior. The path coefficients of the relationship between the restaurant atmosphere variables (music, design and crowd) and the emotional state ”PAD” are Consecutive, 0.573, 0.476, -0.537, and The path coefficients of the relationship between the emotional state ”PAD” and consumer behavior is 0.631.

Keyword: Restaurant atmosphere, consumer behavior, Atmosphere factors, Algerian consumers.

Jel codes: M20, M31, M39
Archive – Novemober 2015

1 – The impact of ethical climate of organization on marketing performance and organizational commitment
Sajjad Khalouzadeh Mobarakeh1, Hasan Ghorbani2*- 6241
International Journal of Scientific Management and Development 2015, Vol. 3, No. 11: 624-627
Received 3th Septmber 2015, Revised 19th September 2015, Accepted 6th October 2015
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2 – Investigating the impact of intellectual capital on organizational performance of hospitals of kashan university of medical sciences
Hamid Reza Malakouti Shad1, Masoud Goudarzi*2 -6437   
International Journal of Scientific Management and Development 2015, Vol. 3, No. 11 : 628-631
Received 7th October 2015, Revised 23th October 2015, Accepted 2th November 2015
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3 – Studying the Relationship between Electronic Learning and Academic Achievement among Girl Students of Zanjan,Iran
Rasol Davoudi1 ,Marzieh Sinafar*2, Naghi Kamali3- 6573
International Journal of Scientific Management and Development 2015, Vol. 3, No. 11 : 632-637
Received 3th Septmber 2015, Revised 18th September 2015, Accepted 1th October 2015
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4– An Investigation of the effect of Background Factors and Loyalty to Trademarks on Consumers' Buying of Cell Phones: A Case Study in West of Mazandaran Province
PeymanNouri borojerdi*1, Samaneh Ghorbani Kelachye2- 6591
International Journal of Scientific Management and Development 2015, Vol. 3, No. 11 : 638-642
Received 7th Septmber 2015, Revised 23th September 2015, Accepted 2th October 2015
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 5- The impact of oil export on economic and human development
 Nasim Masoudi*1
 International Journal of Scientific Management and Development 2015, Vol. 3, No. 11 : 643-647
 Received 3th Septmber 2015, Revised 19th September 2015, Accepted 29th October 2015
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6 – Studying the Relationship between Relational Selling Behaviors and Sale Performance by Emphasis on Salesperson Organizational Citizenship Behavior (Case Study: Sales Persons in Audio – Video Agents)

Abbas Emani – 311

International Journal of Scientific Management and Development 2015, Vol. 3, No. 11 :648-658

Received 5th June 2014, Revised 3 th July 2014, Accepted 14th August 2014

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1 – Explaining the Role of Managing Intellectual Capital on Attitudes of Employees

A.Eisakhani*1, M. Badghan2- 567

International Journal of Scientific Management and Development 2015, Vol. 3, No. 10: 581-588

Received 11th October2014, Revised 18th December 2014, Accepted 9th January 2015

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2 – The Effect of Organization's Ethical Climate on Marketing Operation with Innovation's Mediator Role

Sajjad Khalouzadeh Mobarakeh1, .Hasan Ghorbani*2 -6192   

International Journal of Scientific Management and Development 2015, Vol. 3, No. 10 : 589-594

Received 2th July 2015, Revised 22th August 2015, Accepted 12th September 2015

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3 – Assessment and Comparison of linear and Non-linear Methods for Forecasting Returns on Stock Market Index

Ali Raoofi*1 , Mansour ZarraNezhad2 , Ozra Bayani3 - 5793

International Journal of Scientific Management and Development 2015, Vol. 3, No. 10 : 595-603

Received 16th July 2014, Revised 12th August 2014, Accepted 29th August 2014

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4– Evaluating Urban Vitality at Old and Modern Neighborhoods of Cities (Case study: Tabriz City Neighborhoods)

Mohammad Reza Pour Mohammadi1, Zohreh Rostami*2- 6253

International Journal of Scientific Management and Development 2015, Vol. 3, No. 10 : 604-608

Received 16th July 2014, Revised 12th August 2015, Accepted 19th August 2015

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5 – Investigating the Effect of Banking Credits on Provinces Gross Domestic Product Using Panel Data in Iran

Ali Sorayaei1, Shahryar Zaroki2, Forogh Hossinzadeh*3 - 175

International Journal of Scientific Management and Development 2015, Vol. 3, No. 10:609-615

Received 16th July 2014, Revised 12th August 2014, Accepted 29th August 2014

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6 – Compare Landscape Areas 1, 2 and 3 in Tehran Optimal Management Standards

Mohammad Reza Zare Pour*1, Ali Noori Kermani2, Ali Akbar Rezaee3– 6263

International Journal of Scientific Management and Development 2015, Vol. 3, No. 10 :616-623

Received 6th July 2015, Revised 25th August 2015, Accepted 19th September 2015

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Archive – September 2015

1 – Earnings Management based on Real Activities Manipulation and its Impact on Future Economic Performanance (Some Evidences of Tehran Stock Exchange)
Hojat Hoseininasab*1 - 2186
International Journal of Scientific Management and Development 2015, Vol. 3, No. 9: 535-543
Received 16th July 2014, Revised 12th August 2014, Accepted 29th August 2014
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2 – Examining the impact of organizational culture on managers’ attitude towards entrepreneurship in small and medium size firms of Mashhad Industrial Town
Davood hosseini*1, Yaghoob Maharati2- 366          
International Journal of Scientific Management and Development 2015, Vol. 3, No. 9  544-550
Received 24th January 2015, Revised 21th February 2015, Accepted 1th March 2015
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3 – Identification and Ranking of Factors affecting the implementation of Knowledge Management by using ISM model
Alireza Aliahmadi 1 ,  Amene Kiarazm *2 - 373
International Journal of Scientific Management and Development 2015, Vol. 3, No. 9  551-559
Received 21th March 2015, Revised 10th May 2015, Accepted 18th May 2015
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4– The effect of electronic human resources management on quality of services provided by human resources in the insurance industry (Case Study: Iran Insurance company in Tehran city)
Fatemeh Saberian 1- 389
International Journal of Scientific Management and Development 2015, Vol. 3, No. 9  560-567
Received 3th March 2015, Revised 6th May 2015, Accepted 18th May 2015
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5 – The Prediction of psychological empowerment through spiritual leadership and organizational learning (Case study Islamic Azad universities at Khozestan province)
Nasrolah Ghashghaeizadeh1*, Behzad Mohamadi2, Mohamad Reza Negahi3- 421
International Journal of Scientific Management and Development 2015, Vol. 3, No. 9  568-573
Received 15th February 2015, Revised 5th April 2015, Accepted 16th April 2015
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6 – Examining the Relationship between Social Media Usage and Customer Relationship Performance
Reza Samizadeh1, Zeinab Rezaee*2– 5298
International Journal of Scientific Management and Development 2015, Vol. 3, No. 9  574-580
Received 26th March 2015, Revised 13th May 2015, Accepted 17th May 2015
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Archive – April 2015

1 – A Study of the Effect of Managerial Factors on Implementation of Performance-Based Budgeting in Value Added Tax Administration of Tehran and Proposing Necessary Strategies for Reducing the Barriers
Narges Mahdavi Fakhr*1, Hasan Atri2
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 252-260
Received 2th October 2014, Revised 5th November 2014, Accepted 13th November 2014
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2 – The mediation role of organizational intelligence in relationship between organizational learning capability and organizational citizenship behavior
Fariba Karimi*1, Marzieh Akbari 2
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 261-268
Received 9th August 2014, Revised 11th October 2014, Accepted 2th November 2014
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3 – Designing Smart Marketing Model with Fuzzy Approach (Case study: Damsan Rayane Company)
Nima Shojaei*1
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 269-275
Received 6th November 2014, Revised 1th December 2014, Accepted 7th December 2014
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4 – Investigating the Effects of Psychological Capital on Job Satisfaction - A Case Study of Educational Staff of Qom University
Mohammad Hakkak1 , Yousef Zarnegarian2 , Hamid Reza Ebrahimi*3 , Ali Reza Heydari4
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 276-281
Received 2th September 2014, Revised 10th October 2014, Accepted 22th October 2014
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5 – Investigating the Effect of Corporate Governance on the Financial Performance of Companies in Tehran Stock Exchange
Mahdi Rostami1, Asghar Asadi 2,Amir Azadi*3
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 282-288
Received 2th August 2014, Revised 1th September 2014, Accepted 8th September 2014
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6 – A model to evaluate the effect of the Internet marketing on hotels performance in fuzzy environment
Arezoo Sadat Ayatollah1, Alireza Naser Sadrabadi *2, Hossein Sayyadi Tooranloo3
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 289-296
Received 7th October 2014, Revised 3th November 2014, Accepted 11th November 2014
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7 – The study of the effect of liabled( Optional and non – optional ) items (assumed articles) on the conservatism of companies accepted in Tehran's portfolio exchange
Mohammad Babazadeh baei*1, Mohammad Mahmoudi2, Ali sorayaee3
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 297-305
Received 5th July 2014, Revised 11th August 2014, Accepted 23th August 2014
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8 – Impact of Organizational Citizenship Behavior ( OCB ) on Quality Services of Insurance Industry
Samereh pourmoradian*1, Esmaeil Bayza2, Mohammad Reza Kousheshi3, Rima Mohammad Moradi4
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 306-310
Received 10th June 2014, Revised 17th october 2014, Accepted 19th November 2014
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9 – The Necessity of Sociology of the Role of Social Capital in the Development of Social Services Management
Mohammad Hasan Sharbatiyan*1
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 311-316
Received 10th July 2014, Revised 2th September 2014, Accepted 18th September 2014
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10 – Study the relation between intellectual capital and efficiently of corporate accepted on stock exchange (food industry)
Ali Sorayaei1, Seyede Khatereh Saffari*2
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 317-320
Received 4th February 2015, Revised 1th March 2015, Accepted 7th March 2015
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11 –A Study of the Impact of OCB on the Customer Perception of the Quality of Services and Loyalty According to the Nurses and Patients of Imam Reza (AS) Hospital of Kermanshah
Mirza Hassan Hossaini1, Maryam Shahabi2, Amene Kiarazm*3, Maryam Soleimani4
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 321-328
Received 14th July 2014, Revised 19th August 2014, Accepted 27th August 2014
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12- A Study of the Relationship between Telework and Components Affecting Performance Improvement from the Viewpoint of the Employees of Ministry of Cooperatives, Labor, and Social Welfare
Fatemeh Sadat Aboalmaali*1, Akram Abedi2,Sanaz Ketabi3
International Journal of Scientific Management and Development 2015, Vol. 3, No. 4: 329-333
Received 4th November 2014, Revised 29th November 2014, Accepted 9th December 2014
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